Social Marketing

Literacy Link South Central works with a group of community partners to promote literacy in a fun way.  Since 2008, LEAF (Literacy Education and Awareness Foundation) has been working together to raise awareness of the issue of literacy through exciting initiatives.

Have You Seen Rita? 2011

Rita DeBook is back out on the town!  For 10 days throughout the summer, Rita will focus on workplace literacy. 

To find Rita, follow the clues at  Great prizes are available each day of the contest, so play often!

Contest closed.

Have You Seen Rita? 2010


Literacy:  More than a book.

Rita DeBook is London’s newest Literacy Advocate.  Starting May 27th and every Thursday until July 29th, Rita will be “hanging out” somewhere in London.  People who spot Rita are asked to call the Rita DeBook hotline and give their name, phone number, Rita’s location, and an explanation of how Rita’s activity is related to literacy.  A winner will be drawn from all those that call the hotline that day.  The Fresh FM Summer Cruiser will find Rita each Thursday and announce the winner from that location.

What a great way to have some fun and promote literacy.  Community literacy is important to address because 45% of Canadian adults don’t have the necessary literacy skills to cope in our society. 

Contest Partners:

  • Elgin Middlesex Oxford Workforce Planning and Development Board
  • Elgin St. Thomas Public Health
  • Frontier College
  • Literacy Link South Central
  • Literacy London
  • London Public Library

Literacy Clicks (1st Annual)

literacy clicks logo 2

We would like to thank all those who participated and submitted photos. There were so many entries that it was really tough to make a decision. After great consideration, we narrowed the entries down to just over 15 finalists. The finalists' photos were presented to our panel of celebrity judges (Dan MacLellan, Derek Ruttan, Brad Scrinko, and Gord Vickman) to select the winners.

The winners are:

1st Place: Julie Homenuik "A Walk in a New World"

 first place


2nd Place: Wendy Moore "If You Build It"

second place


 3rd Place: Michael Leavens "Untitled"

 third place


Additional winners were:

Best Youth Photo: Brandon Mears

Best Class/Student Photo: Twilight Book Club, F.D. Roosevelt Public School

Public Choice Photo: Steven Kato

We would like to extend a special thanks to our sponsors and partners:
  • Elgin Middlesex Oxford Local Training Board
  • Frontier College
  • Investing in Children
  • Literacy Link South Central
  • London Public Library
  • LUSO Community Services
  • United Way of London and Middlesex
  • ATN Access Inc.
  • City of London
  • Covent Garden Market
  • Echidna Solutions
  • Fanshawe College
  • Fresh FM
  • Hutton House
  • Literacy London
  • London District Catholic School Board
  • Thames Valley District School Board .